Saudi 2034 World Cup, multi-brand
One national moment, adapted across identities
Maestro — Pizza Piano campaign
Motion & multi-format design. Ran across OOH screens and social media. Simple animation that made cheese stretch feel like a melody
Urubah Tower (First Public Reveal)
Art Direction & AI Video Lead
Produced the inaugural cinematic launch using generative AI
GACA
Ramadan content series, Concept & art direction
Ajeer
seasonal workforce solutions campaign
Musaned
awareness campaign against domestic labor fraud
Give by Saaf
product design & shoot, art directed
Dark velvet. Gold detail. Shot to feel like a collector's object
Takamol Academy
visual identity redesign Modular color coded design system, built to scale across disciplines.
Salamah
branch opening teaser, Al-Muzahmiyah
The iconic tower, enhanced and animated with AI
